Melanie Matthews is the quintessential jack-of-all-trades. Growing up with both parents in the real estate industry, she absorbed the business first hand. She has a Communication Studies and Journalism Degree from California State University of Northridge where she went on to become a writer for entertainment shows in Los Angeles. She studied abroad for a summer in Spain to perfect her Spanish and also backpacked through Australia for a spontaneous experience. Hearing so many wonderful things about Austin motivated her to move here with her sister years ago, and will never leave the city she fell in love with. Melanie has a passion for people, and real estate so she decided to pursue the industry full time and became licensed in Texas. Clients connect with Melanie because she is down-to-earth, reliable, and knowledgeable. She is a volunteer for Austin Pets Alive when she has free time and loves to be outdoors either hiking, wake surfing, or paddle boarding.
Internet Marketing Basics #2 Article Marketing
Article marketing is a form of marketing where you put out free contents onto the Internet. With a lot of content bearing your name and your products, people will naturally perceive you as an expert in your industry. After reading your content, they will normally go to your site to check out what you have to offer.
These visitors can be highly targeted as well. They read your articles because they want to know more about a topic and clicking through to your site shows that they are hungry for more. Marketing to these people will be as easy as a snap.
Internet Marketing Basics #3 Search Engine Optimization
Search engine optimization involves studying how to optimize your site to make it search engine friendly and what are the ways to show search engines that your site is an authority in your niche. Building links is one of the major techniques in getting higher rankings for certain keywords in search engines. This is because search engines see links to a site as votes and if a site is getting a lot of votes, it shows that that particular site is an authority.
There are a lot more to learn and the above are just the core fundamentals of Internet marketing.
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